HOW WAS THE INITIAL SITUATION?
Due to the new Ecosport launch, an All-wheel-drive model car of the SUV family of Ford specially made for sportsmen, we created a campaign focused on surf.
HOW WE'VE MADE IT REAL?
The story, made as a documentary film, is about the journey in which Lucia Martiño (Spanish Surfing champion) drives them to a place where they were able to fullfilled their dreams surfing the sea with 3 new surfboards personalised by messages of Ford fans.
THE RESULT WAS…
• Top 5 most important surfing video in 2015 in Spain.
• More than 66 million of video views.
• 44% organic views
• This video was part of the Madrid Surf Film Festival billboard.