HOW WAS THE INITIAL SITUATION?

Due to the new Ecosport launch, an All-wheel-drive model car of the SUV family of Ford specially made for sportsmen, we created a campaign focused on surf.

WHAT WAS THE SOLUTION?

Ford decided to put attention to three handicapped young people who loved surfing, whose feelings about surf gave them the chance to overcome their day to day problems.

We made a video documentary to share with everyone those experiences surfing.

HOW WE'VE MADE IT REAL?

The story, made as a documentary film, is about the journey in which Lucia Martiño (Spanish Surfing champion) drives them to a place where they were able to fullfilled their dreams surfing the sea with 3 new surfboards personalised by messages of Ford fans.

THE RESULT WAS…

PROJECT PERFORMANCE

• Top 5 most important surfing video in 2015 in Spain.
• More than 66 million of video views.
• 44% organic views 
• This video was part of the Madrid Surf Film Festival billboard.