WHAT I HAVE MADE?
Senior Digital & Social Media Specialist
Ogilvy & Mather
Creation and implementation of 360º Marketing strategies. Development of strategies focused on Social Media with aim of lead generation, engagement, awareness and favourable opinion. Display and rich media campaigns, RTB, use of advanced digital creativities and innovation formats. Digital projects management (webs, apps, CMS, blogs ). Data extraction and performance analysis about digital campaigns using tools as Adobe Omniture, Adobe Social, Google Analytics, Brandwatch, Twitter Analytics, Facebook Analytics… Client support, presentation and negotiation of new projects and strategies. Results reports, benchmarks and billing.
Digital Account Executive
Digital campaigns management, coordinating marketing strategies with local and international teams. Development and monitoring webs, microsites and CMS. Extraction and analysis of traffic and conversions. Responsible of SEO optimization. Elaboration of benchmarks, briefings, internal and client presentations and billing management. Integration and implementation of CRM strategies (Email marketing, data bases management, surveys and consumer profiles reports).